DAKAR

For the launch of the 2026 Dakar Rally, we brought some of the race’s biggest contenders into the studio for a series of bold, cinematic hero shots.

Shot in Fez, Morocco, each setup paired driver and co-driver, capturing the chemistry, focus and intensity of the crews about to take on the world’s toughest rally.

Away from the dust and the desert, the idea was simple: strip everything back and let the characters take centre stage. Strong attitudes, controlled lighting and a visual language built to turn racers into heroes before the race had even begun.