MIPS

We’ve been supporting MIPS in the world of motorsport for the past three years, helping bring its brain protection technology closer to the athletes who put it to the test.

For this project, we met one of the brand’s ambassadors, MotoGP rider Aleix Espargaró — a world-class racer, but also an accomplished cyclist with a deep passion for life on two wheels.

That crossover became the heart of the story: speed, performance and risk, seen through the eyes of an athlete who understands exactly how much protection matters.

A conversation about pushing limits — and the technology designed to help athletes do it with greater confidence.