SAFARI RALLY

For the inaugural South African Safari Rally, we headed to South Africa to produce one of the newest rounds of the FIA World Rally-Raid Championship.

Few countries offer such a powerful mix of landscapes, wildlife and cultural diversity. From vast open spaces to vibrant local communities, South Africa naturally reflects the values we love to bring into our work: adventure, curiosity, human connection and a strong sense of place.

Alongside the sporting coverage, our goal was to capture the identity of the country and give the rally a visual language of its own.

For the local broadcast, we worked closely with SuperSport, combining international production expertise with strong local knowledge to bring this first edition to screens.